Amanda E. Johnson is the Co-founder of Mented Cosmetics, a digitally native beauty brand targeting women of color. Launched in January 2017, Mented has turned the traditional beauty model on its head by placing women of color at the forefront. The company has been featured in several publications including Essence, Allure, Vogue and Forbes as shepherding a real change in beauty diversity.
A graduate of Howard University and Harvard Business School, Amanda is excited to be an entrepreneur focused on digital strategy and brand building. With a myriad of experiences in finance, consumer marketing, and digital experience Amanda is excited to craft brand stories and build customer communities.
Amanda is very involved in her community through involvement in Alpha Kappa Alpha Sorority, Inc, The Junior League of New York, and The Howard University Alumni Association.