Shameeka Ayers birthed her alter ego, blog and brand, The Broke Socialite™, in 2006. She successfully leveraged social media and the relationships therewithin to produce a roving series of highly curated dessert festivals (Sugar Coma Events™). In 2012, Shameeka released Instantly!: How Quickly I Realized I HATE My Job, a snarky novella about occupational crossroads. Fifteen years in, Shameeka leapt from corporate America in 2010 and has not looked back. Like, not once.