
5 Black, Celebrity-Owned Beauty Brand Launches Of 2025 That Are Worth Trying
In this iteration of ‘By Us Beauty’ ESSENCE’s Senior Beauty Editor Akili King shares her favorite Black, celebrity-owned beauty launches from 2025.

In this iteration of ‘By Us Beauty’ ESSENCE’s Senior Beauty Editor Akili King shares her favorite Black, celebrity-owned beauty launches from 2025.

ESSENCE’s Senior Beauty Editor shares why Ayesha Curry’s latest product has become her go-to winter lip product.

Even with endless launches crossing their desks, these creators still have the special products they are hoping to receive, splurge on, and gift to their closest friends.

One beauty writer shares her experience with this radiant skin-boosting moisturizer.

One beauty writer discusses how a hair mask is the new essential for the health of her color-processed, natural hair.

Whether you’re searching for new Black-owned brands to support or upgrading your daily glam ritual, Akili's top picks will steer you in the right direction.

Our resident Skin Therapist Samantha Mims teams up with an Astrologist to share a guide to the best wellness items to give your loved ones this season.

Noble Panacea’s Peptide8 Night Serum syncs with your skin’s natural rhythm to fade dark spots, boost hydration, and smooth texture by morning.

One ESSENCE beauty editor reviews the new TheraFace Mask Glo. Here's why it should be at the top of your holiday wish list.

Out of 20 blushes tested, I found seven lilac blushes that complement the skin tones of Black women.

An ESSENCE beauty editor found a tinted mineral sunscreen that shockingly works for darker skin tones (no white cast).

One beauty writer dishes on the ten products she keeps in her rotation, all summer long.

One writer explains how a serum helped target her hyperpigmentation and congestion without making her skin react.

Here’s why you may want to add this body scrub to your summer “everything shower."

Each one has been personally tested by a beauty expert.

One beauty writer puts the increasingly popular hair mask to the test—but, does it work?

All—candles, serums, oils, and more included—deliver care, culture, and next-level results.

A beauty writer tests the top 5 lip balms that offer lasting moisture and protection for every season.