• Celebrity
    • OTE – Screen Kings
    • Daniel Kaluuya Digital Cover
    • Digital Cover Method Man
    • Digital Cover Zazie
    • Celebrity News
    • ‘Yes, Girl!’ Podcast
    • Entertainment
    • Black Celeb Couples
    • Celebrity Moms
    • Red Carpet
    • If Not For My Girls
  • Fashion
    • ESSENCE Fashion House 2022
    • Fashion News
    • Street Style
    • Accessories
    • Fashion Week
  • Beauty
    • Best In Black Beauty 2023
    • ESSENCE Hair Awards 2022
    • AVEENO Skin Health Startup Accelerator
    • Beauty News
    • Skin
    • Makeup
    • Nails
    • Girls United: Beautiful Possibilities
  • Hair
    • Hair News
    • Natural
    • Relaxed
    • Transitioning
    • Weave
    • 4C
  • Love
    • Love & Sex News
    • The Solve Podcast
    • Weddings
    • Parenting
    • Relationships
  • Lifestyle
    • Black History Month
    • ESSENCE Gift Guide 2022
    • ESSENCE + smartwater Live Well Challenge
    • Build Your Legacy 2022
    • Dream & Plan with Confidence Prudential
    • AMEX Platinum Travel
    • Homecoming Season 2022
    • Lifestyle News
    • Health & Wellness
    • ESSENCE Eats
    • Money & Career
    • Entrepreneurship
    • Travel
    • Food & Drink
    • Black Travel Guide
  • News
    • Paint The Polls Black
    • Sponsors Recognition Page 2022
    • Latest News
    • Raise Your Voice
    • Culture
    • Politics
  • Video
  • Festival
    • 2023 ESSENCE Festival Of Culture
    • 2022 Fest Videos
  • Events
    • 2023 Wellness House
    • 2023 Black Women In Hollywood
    • 2023 HOLLYWOOD HOUSE
    • 2023 ESSENCE Film Festival
    • 2022 Girls United Summit
    • 2022 ESSENCE Fashion House
    • 2022 Homecoming Season
    • She Got Now
    • Dear Black Men
    • I Am Speaking
    • Power Tools
  • Studios
  • Girls United

WHERE BLACK CULTURE, COMMUNITY AND CONSCIOUSNESS MEET

Sign up for ESSENCE Newsletters the keep the Black women at the forefront of conversation.

Your email is required.
Your email is in invalid format.
Confirm email is required.
Email did not match.
Select the newsletters you'd like to receive:
Please select at least one option.
By clicking Subscribe Now, you agree to our Terms of Use and Privacy Policy.
Skip to content
SUBSCRIBE
  • MAGAZINE
  • NEWSLETTER
  • Celebrity
    • OTE – Screen Kings
    • Daniel Kaluuya Digital Cover
    • Digital Cover Method Man
    • Digital Cover Zazie
    • Celebrity News
    • ‘Yes, Girl!’ Podcast
    • Entertainment
      • Paint The Polls Black
    • Black Celeb Couples
    • Celebrity Moms
    • Red Carpet
    • If Not For My Girls
  • Fashion
    • ESSENCE Fashion House 2022
    • Fashion News
    • Street Style
    • Accessories
    • Fashion Week
  • Beauty
    • Best In Black Beauty 2023
    • ESSENCE Hair Awards 2022
    • AVEENO Skin Health Startup Accelerator
    • Beauty News
    • Skin
    • Makeup
    • Nails
    • Girls United: Beautiful Possibilities
  • Hair
    • Hair News
    • Natural
    • Relaxed
    • Transitioning
    • Weave
    • 4C
  • Love
    • Love & Sex News
    • The Solve Podcast
    • Weddings
    • Parenting
    • Relationships
  • Lifestyle
    • Black History Month
    • ESSENCE Gift Guide 2022
    • ESSENCE + smartwater Live Well Challenge
    • Build Your Legacy 2022
    • Dream & Plan with Confidence Prudential
    • AMEX Platinum Travel
    • Homecoming Season 2022
    • Lifestyle News
    • Health & Wellness
    • ESSENCE Eats
    • Money & Career
    • Entrepreneurship
    • Travel
    • Food & Drink
    • Black Travel Guide
  • News
    • Paint The Polls Black
    • Sponsors Recognition Page 2022
    • Latest News
    • Raise Your Voice
    • Culture
    • Politics
  • Video
  • Festival
    • 2023 ESSENCE Festival Of Culture
    • 2022 Fest Videos
  • Events
    • 2023 Wellness House
    • 2023 Black Women In Hollywood
    • 2023 HOLLYWOOD HOUSE
    • 2023 ESSENCE Film Festival
    • 2022 Girls United Summit
    • 2022 ESSENCE Fashion House
    • 2022 Homecoming Season
    • She Got Now
    • Dear Black Men
    • I Am Speaking
    • Power Tools
  • Studios
  • Girls United
Home · Entertainment

Material Gworl! Saucy Santana Signs With RCA Records

The internet phenomenon and mixtape stream queen has officially signed a major label deal to continue bringing fans more infectious, viral hits
Material Gworl! Saucy Santana Signs With RCA Records
By Rivea Ruff · Updated April 28, 2022

Congratulations are in order for the head “Material Girl” in charge! Rapper and social media personality Saucy Santana has signed a major label deal with RCA records. 

The Keep it Playa rapper made the announcement during an appearance on The Breakfast Club on April 27, and express gratitude that this might take his music career to levels he couldn’t reach quite as easily operating solely independently. 

“I feel like that was the only thing that was stopping me, kind of,” Santana told host Angela Yee. “I feel like I didn’t have that complete backing with a major label. I put in a lot of work, I worked really hard being an independent artist. But I feel like now, with that major backing, I can clear certain samples, I could get this radio sh*t going, I can get these bigger artists [to collaborate]. It’s up.”

Material Gworl! Saucy Santana Signs With RCA Records
ATLANTA, GEORGIA – JULY 09: Recording artist Saucy Santana performs onstage during Hot 107.9 Who’s Hot Artist Showcase Concert at Believe Music Hall on July 09, 2021 in Atlanta, Georgia. (Photo by Paras Griffin/Getty Images)

Santana, née Justin Harris, has dominated social trends on platforms like Tik Tok and Instagram for the better part of the last two years, with a dance set to his 2021 hit “Here We Go” and challenges and trends set to his 2020 songs “Material Girl” and “Walk” each going mega-viral in quick succession. 

Having gotten his start as a makeup artist for Hip Hop supergroup City Girls, and gained popularity on socials for the friendly banter between himself and Yung Miami, Santana’s popularity grew from social recognition and viral catchphrases to streaming numbers quickly when he released his first single, “Walk Em Like a Dog” in 2019. 

The rapper claims the label’s respect for his vision and undeniable knack for creating social trends is a big reason he settled on RCA as the record label home for his first LP and beyond. 

Material Gworl! Saucy Santana Signs With RCA Records
NEW YORK, NEW YORK – FEBRUARY 14: Saucy Santana attends the LaQuan Smith Fall/Winter 2022 Runway Show during New York Fashion Week on February 14, 2022 in New York City. (Photo by Udo Salters/Patrick McMullan via Getty Images)

“That’s why I went with them. When it comes down to TikTok dances, it’s me. When it comes down to videos, I’m telling them how I want my videos. When it comes down to what songs are coming out, I was doing that,” he said. “When it comes down to writing my music –I was writing songs, top to bottom – I let them know that I need somebody that understands Santana, but wants to help elevate and push Santana to the forefront.”

Up next, a collaboration with fellow openly LGBTQ+ rapper Lil Nas X for what Santana describes as “a twerk song,” that we bet is sure to hit many a summer ’22 playlist.

TOPICS:  city girls saucy santana
COMPANY INFORMATION
  • Our Company
  • Customer Service
  • Essence Ventures
  • Change Your Address
  • Contact Us
  • Job Opportunities
  • Internships
  • Media Kit
  • tag
SUBSCRIBE
  • Newsletters
  • Give a Gift of ESSENCE
  • Magazine Tablet Edition
FOLLOW US
MORE ON ESSENCE
  • Home
  • Love
  • Celebrity
  • Beauty
  • Hair
  • Fashion
  • ESSENCE festival

ESSENCE.com is part of ESSENCE Communications, Inc.

Essence may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.

©2023 ESSENCE Communications Inc. All Rights Reserved. | Privacy Policy | Terms of Use | Essence.com Advertising Terms

Get The ESSENCE Newsletter and
Special Offers delivered to your inbox

By clicking Sign Up, you agree to our Terms of Use and Privacy Policy.

Get The ESSENCE Magazine
by subscribing below
subscribe now