Optimize at-home results by doing a deep conditioning or protein treatment three to four days before applying color, says SoftSheen-Carson's Mezei Jefferson. This makes color shinier and richer.
Shiny hair makes hair color look luminous. Search for glazes that coat strands and reflect light.
While most of us don't wash our hair daily, if you're a naturalista and wash more frequently, limit it to three times a week. Washing rinses color away over time. "Look for hydrating or repairing products for color-treated hair," says colorist Rita Hazan.
To get rid of any product residue that may be dulling your color, crush an aspirin and mix the powder in with your shampoo before washing. "The salicylic acid in the aspirin will restore the shine to your fading highlights and remove any excess coating on the hair," says celeb colorist Kyle White.
Enhance your hair's golden tones and boost shine by combing a glass of leftover champagne through damp hair. The champagne color will bring out any golden highlights, while the carbonation gives volume and shine, says celeb colorist Kyle White.