Let’s be honest: with everything going on in the world right now — the almost daily killings of Black people, a global pandemic and just day-to-day stresses of life — we could all use a self-care day right about now.

And with July 24th serving as International Self-Care Day (and a Friday!), it’s the perfect excuse to prioritize yourself and support some of your favorite Black owned wellness brands. Because if not us, than who? 

If you’ve already fully stocked up on your favorites, now’s the time to get familiar and add to your repertoire with a few brands you may not be familiar with. Explore these 15 dope ass wellness brands — started by Black founders — ranging from CBD tinctures to essential oils to hair and skincare.