Chlöe Bailey is in her bag these days. The 24-year-old singer and actress has a new album on the way, a new TV series she’s starring in, and now, a new campaign she’s front and center in for Beats.
The star is helping to show off the new colors of the popular Beats Fit Pro, which now come in Volt Yellow, Tidal Blue and Coral Pink. And while more shade options have changed (a collaboration with Kim Kardashian had them in natural shades of brown), the power of these must-have workout earphones is the same. In the ad, Bailey can be seen letting loose doing a variety of modalities, from yoga to dance to boxing, each scene corresponding to the new colors of the product. The latest innovations of the Beats Fit Pro will be available to own starting Feb. 23.
“Whether I’m getting ready for a big performance or simply doing my daily workout to maintain a healthy mind and body, I love the versatility of Beats Fit Pro,” she says. “It is literally an everyday essential for me. I use it to power my workouts or even in my daily routine when I want to block out the noise.”
As for what the multitalented diva is listening to as she locks in for those workouts, she’s seen dancing to her own song, a new track called “Body Do” from her upcoming album, In Pieces, due out March 31.
It’s unclear if this will be a new single released from the album, but Bailey has already put out “Pray It Away” from the work, and is set to drop her second single, “How Does It Feel” featuring Chris Brown, on Feb. 24.
Not only are we looking forward to getting our hands on these earbuds (we’re fans of the original, which came out in 2021, for workouts), we also can’t wait to hear the full album while wearing them. It’s an extra special effort from the star.
“It’s everything that I’ve been going through, all the tearing down, people underestimating, telling me I can’t do it—all of those things have gone into the music,” she told ESSENCE in her cover story for the September/October 2022 issue. “The album is me picking myself up and talking myself out of any little place or space that the world has tried to put me in, that people and personal relationships have tried to put me in, and even [doing that to] myself. It’s me breaking free.”
Check out Bailey finding freedom through fitness, and the Beats Fit Pro earphones, below.