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The 2018 ESSENCE Festival Squad Goals Movement Is Officially Here!


You’ve been saying you’re going to plan that much-needed ESSENCE Festival trip with your crew for years. Well, 2018 is officially your year and we want to highlight YOUR squad with our brand new #EFSquadGoals movement!

Peathegee Inc/Getty Images

Starting today, we’ll be keeping an eye out for groups of fabulous friends, family members, co-workers or other “squads” who are headed to the 2018 ESSENCE Festival in New Orleans. Simply put, we want to celebrate you while you get ready to celebrate with us at the ultimate meet up for all things Black Girl Magic.

So how do you get on our radar for the chance to have you and your girls in our #EFSquadGoals spotlight? Just follow these 4 simple steps: 

1. Get your 2018 ESSENCE Festival Tickets HERE.
2. Share a picture of your ESSENCE Fest squad on social media & include #EFSquadGoals in the caption.
3. Look out for a message from one of our team members between January 1, 2018 and July 1, 2018.
4. Check ESSENCE.com to see your squad in our #EFSquadGoals: Squads of the Week round up!

Traveling with a group of 50 or more? Click HERE to find out how you can unlock amazing benefits like complimentary VIP concert tickets, a group profile on ESSENCE.com, a chance to appear on the ESSENCE Festival Stage and more for your sorrority, community group, professional organization, or other large travel group.

See you in NOLA!

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