July 5-8

EF Squad Goals Perks Program

December 15, 2017 - March 30, 2018
2018 applications are now closed.

Become an official Festival Squad

Enhance your experience by becoming an official Festival Squad, to get exclusive offers and discounts with EFSquad Perks. *For groups of 50 or more*

Help your squad members

The weekend package is already a steal for Superdome concerts, but you’ll get an additional 10% off with a special code!*

*Must qualify before receiving promo code. Does not apply to VIP packages.

Build a Partnership with Essence®

As an official Festival Squad, you have a chance to be considered for ESSENCE® editorial opportunities that spotlight your squad.

Unlock Festival Rewards

From mainstage shout-outs to discounts on experiences, your squad will get exclusive perks.

How does it work?
  1. See if your squad is eligible.
  2. Are you qualified? Fabulous! Submit your registration form to receive a link and code customized for your squad.
  3. For every 50 points you earn, you’ll unlock official EFSquad Perks. Each ticket purchased equals 1 point no matter what level or value of the ticket!
  4. All participants must disclose their involvement in the program and that they are receiving benefits from their participation in all promotional materials distribution about the EF Squad Goals Perks Program. Failure to provide these disclosures could lead to disqualification from the program and no benefits or prizes would be awarded.


Basic Perk Package

50-99 points

Complimentary group photo of your squad

A celebrity host will shout out your squad on Center Stage

Opportunity to be considered for a squad spotlight on Essence.com and ESSENCE® social media**

Discounts on official Festival merchandise (that you can customize!)

Premium Perk Package

100-150 points

Access to all perks from Basic Perk Package, PLUS:

Festival host will shoutout your crew on the mainstage at the Superdome

Featured within online Festival recap coverage**

Two VIP tickets* to Superdome evening concerts

Platinum Perk Package

151+ points

Access to all perks from Basic and Premium Perk Packages, PLUS:

Two Squad members shout out to the rest of your crew on Superdome Mainstage***

Profile feature of your squad written by Festival Editor on Essence.com**

Four VIP tickets* to Superdome evening concerts

Complimentary 10x10 booth in the Community Corner****

* Community Corner: If you reserve and purchase a booth prior to unlocking the 151+ point level, you will receive a full refund for your booth space to honor this rewards program.

*Tickets: ONE(1) Complimentary VIP ticket includes 1 Plaza level ticket and 1 VIP wristband for all three nights.

**Editorial Coverage: Editorial coverage is only guaranteed at the Platinum level. All other coverages are subject to editor discretion but coverage is likely.

***Center Stage: Center Stage is located at the Ernest N. Morial Convention Center. The shoutout time will be confirmed by a Center Stage programming lead closer to the Festival launch.

**** Center Stage: Center Stage is located at the Ernest N. Morial Convention Center. The shoutout time will be confirmed by a Center Stage programming lead closer to the Festival launch.

Frequently Asked Questions

Down Who qualifies for this program?

Affinity organizations, social clubs, interest groups or registered 501(c)(3) bringing a group of 50 or more to the Festival. Must not be affiliated with hate speech, violence, or anything that doesn't align with ESSENCE brand values. Not for corporations for travel compares. Please contact Ticketmaster box office for group sales.

Down What if my squad members have already purchased tickets?

ESSENCE® will give credit for any tickets purchased before the EF Squad Perks program launched. Click here to get started and get credit!