Today the innovative activewear brand Fabletics, launched by TechStyle Fashion Group in 2013, has created Fabletics Men, a new activewear label with a singular mission to “cater to guys that the older performance brands have left behind.” Fabletics Men is headlined by actor, comedian, businessman and fitness enthusiast Kevin Hart. The goal is to create better activewear for men. “Men can expect quality and comfort at a very high level,” Hart tells ESSENCE.
A newcomer in the men’s activewear space, Fabletics Men uses a groundbreaking, problem-solving approach. Before its debut the brand performed exhaustive research by interviewing a wide range of prospective customers.
“It’s about simplicity. And doing that with a high level of quality and comfort.” —Kevin Hart
“They want to know who you are, they want to know what your likes and dislikes are, and they want to do their best to fulfill them,” Hart exclaims. “I think to be there and be involved with their men’s line, I have an opportunity to have the success they had with their women’s.”
Fabletics Men offers a curated line of foundational layers, high-performance activewear tops and bottoms, pre- and post-workout pants, joggers, hoodies and crewneck sweatshirts. “It’s about simplicity. And doing that with a high level of quality and comfort,” Hart concludes.
Fabletics Men will be sold at fabletics.com as well as at all 40 Fabletics retail locations nationwide. And as millions adjust to life during the COVID-19 pandemic, Fabletics Men is moving to deliver aid to those in need. Through the end of May, 20 percent of Fabletics Men’s net proceeds will go to Heart to Heart International. The company is pledging at least $50,000 to help distribute urgently needed equipment and medication to partners in the U.S. and around the world.
Shop Fabletics Men here.
FYI: Fabletics Men has the same ‘Flexible Membership’ model as Fabletics women’s, and is not a subscription.