Bae Is Back! Michael B. Jordan Stars In His First-Ever Men’s Campaign For Coach

“I’ve been a fan of Coach for a long time, and truly respect their inclusive and optimistic values," says Jordan.

Avon Dorsey Jan, 02, 2019

Only two days into the new year and we’re already getting blessed with some serious eye candy– courtesy of luxury fashion label Coach and its global men’s ambassador, Michael B. Jordan.

As we broke the news last year regarding Jordan’s exclusive partnership with Coach, his slated appearances in the brand’s global advertising campaigns have finally launched, just in time for the Spring 2019 fashion season. Jordan surprised fans via his Instagram account stating that he, “had the honor to work with the best team,” and that there’s, “more amazing things to come in 2019,” giving us a first-look at the imagery.

View this post on Instagram

So excited for my first campaign with @Coach. Showing it to you guys before everyone else. Had the honor to work with the best team, including #CraigMcDean. More amazing things to come in 2019. Stay tuned. #CoachxMBJ #CoachNY #ad

A post shared by Michael B. Jordan (@michaelbjordan) on Jan 2, 2019 at 4:09pm PST

In his post, Jordan is seen flashing his signature smile while wearing an all-black leather outfit; a sleek motorcycle jacket paired with matching pants and boots. The brand’s signature ‘C’ logo is seen throughout a new backpack design that Jordan is holding while he’s posed against a sunlit desert setting.

Additional campaign images depict Jordan rocking more men’s wear options for next season; a cobalt blue leather jacket, some sporty sneakers and a logo belt bag.

Aligning with their fashion campaigns, Jordan is also the global face of Coach’s men’s fragrance advertisements.

In a statement from the brand, Coach’s creative director Stuart Vevers says, “I’ve really enjoyed getting to know Michael over the last few years. He has been a true supporter of Coach, so it felt like a really natural step to collaborate more closely and create a partnership we can take to the next level.”

Jordan chimed in with Vevers, saying, “I’ve been a fan of Coach for a long time and truly respect their inclusive and optimistic values. I’m honored to be a part of Stuart’s vision and creative process; I’m proud to be the face of Coach men’s.”