This COVID-19 crisis has thrown the fashion industry for a loop. With sales predicted to be down by millions, large and small designers are finding ways to drive their brand.
When the stay-at-home orders took place, contemporary women’s ready-to-wear line Hanifa started testing out 3D models on social media. Fashion week is in the air for 2020 and there is much skepticism around photo shoots, so Anifa Mvuemba, designer and founder of Hanifa, put a digital spin on showcasing her items. With a glowing bronze skin tone, the 3D model can be seen modeling the brand’s spring drops on its website and social media.
This innovative 3D approach creates a synergy between the chic aesthetic Mvuemba provides. When you scroll through the Hanifa catalog, you’ll see a pleasant mix of vibrant hues and mod fabric selects. The brand has been worn by Kylie Jenner, Lizzo and Kelly Rowland and has been featured in magazines like Vogue, Forbes and ESSENCE.
To push the digital designs even further, Hanifa will premiere an Instagram livestream on its official page showcasing the new Congo-inspired Pink Label Capsule Collection. “We create for women without limitation. I found that the 3D world gave me a place to innovate,” exclaimed Mvuemba. The show will take place place Friday, May 22nd, at 7 p.m. For more information visit here.