Celebrities have always influenced how we style our hair, whether we’re drawing inspiration from their appearances on magazine covers, ads, films, or television. But they aren’t only inspiring our hairdos. They also play a role in how we care for our crowns. Enter the world of celebrity-owned haircare brands. Newcomers like Beyoncé’s Cécred and Rihanna’s Fenty Hair might be top of mind. But they are part of a growing ecosystem of celebrity-owned haircare brands keeping our curls flourishing and bathroom cabinets overflowing. Here, you’ll find top-notch products for naturally curly hair endorsed by hairstylists, beauty editors, and the celebrities who created them.
Rihanna’s Fenty Hair expands her beauty empire with a nine-piece collection for all hair types and textures. Featuring Replenicore-5, a blend of amino acids, proteins, and antioxidants, the products aim to repair, strengthen, hydrate and protect hair. The line includes shampoos, conditioners, treatments, styling creams, and edge control gels, covering all of our bases.
Available at Fenty Beauty
Beyoncé has introduced Cécred, her new hair care brand, starting with the eight-product Foundation Collection. Formulated with keratin recovery technology, honey and lactobacillus ferment, the line ( a collection of shampoos, conditioners, treatment masks and more) aims to strengthen and revive hair health.
Available at Cecred
Actress Tia Mowry’s haircare line, Tia 4U, is designed to make your curly hair journey easy and stress-free. With a range of simple, high-performance products, this brand takes the guesswork out of curl care, starting with their moisturizing shampoo. Each formula contains Hemi15, a patented ingredient that helps you achieve your healthiest and shiniest curls yet.
Available at Walmart
If you’re looking for a haircare brand that’s all about repairing damaged locks, you’re going to love Inala. Inspired by La La Anthony herself, the brand is on a mission to make your hair stronger and healthier than ever. Each product is formulated with their signature Rice Water Complex, along with amino acids and Biotin to give your hair the love it deserves. Oh, and as for their Power Potion, you can use it every day to give your hair a serious boost on the road to recovery.
Available at Thirteen Lune
Looking for a haircare brand that caters to all hair types and styles? Look no further than TPH by Taraji, founded by none other than Taraji P. Henson. With a focus on creating a healthy hair environment, TPH offers a range of nourishing, protective and deep-cleansing solutions for everything from weaves to waves and wigs to braids, And for those moments when you need to calm and refresh your scalp, their Ulta Chill serum is the answer.
Available at Amazon
Gabrielle Union’s Flawless haircare line aims to celebrate individual style and promote genuine self-expression. They offer a range of affordable products tailored to different hair textures, infused with hydrating ingredients that help to define, repair, and protect your hair. Whether you have curls, waves, coils, heat styles, braids, wigs, or weaves, Flawless provides a suitable product to unlock your hair’s full potential.
Available at Amazon
Sienna Naturals, co-founded by actress Issa Rae and entrepreneur Hannah Diop, is on a mission to help you achieve your hair goals with planet-friendly formulas. All of their products are evaluated and approved by board-certified dermatologists and registered nurses, so you know they work. If you need to give your scalp a refresh in between wash days, their Curl Elixir Conditioning Spray is perfect for that.
Available at
Founded by the iconic actress Tracee Ellis Ross, Pattern is dedicated to providing high-quality, affordable and safe haircare solutions that help you embrace your natural texture and achieve your happiest hair. With a range of carefully crafted products that meet your hair where it is (like this cleansing shampoo), Pattern offer everything you need to infuse your strands with joy.
Available at Sephora
Kenya Moore Haircare, founded by actress Kenya Moore, offers potions for growing healthy, bouncy and shiny hair. Products from the brand are packed with ingredients that will nourish, moisturize and strengthen your crown like this Growth Repair Shampoo.
Available at Sally Beauty