• Celebrity
    • Of The Essence
    • Celebrity News
    • If Not For My Girls
    • The State Of R&B
    • Time Of Essence
  • Fashion
    • 2023 Best In Black Fashion Awards
    • 2023 Fashion House
    • Red Carpet
    • Fashion News
    • Accessories
  • Beauty
    • Girls United: Beautiful Possibilities
    • 2023 Best In Black Beauty
    • Skin
    • Makeup
    • Nails
    • Hair
  • Lifestyle
    • Love
    • Parenting
    • Relationships
    • Bridal Bliss
    • Lifestyle News
    • Health & Wellness
    • ESSENCE Eats
    • Travel
    • Food & Drink
  • Entrepreneurship
    • Money & Career
    • SOKO MRKT
  • News
    • Latest News
    • Paint The Polls Black
    • Culture
    • Politics
  • Shopping
    • Essence Holiday Gift Guide 2023
  • Video
  • Events
    • 2023 Fashion House
    • 2023 ESSENCE Festival Of Culture
    • 2023 Wellness House
    • 2023 Black Women In Hollywood
    • 2023 ESSENCE Film Festival
    • 2023 HOLLYWOOD HOUSE
  • Studios
  • Girls United

WHERE BLACK CULTURE, COMMUNITY AND CONSCIOUSNESS MEET

Sign up for ESSENCE Newsletters the keep the Black women at the forefront of conversation.

Your email is required.
Your email is in invalid format.
Confirm email is required.
Email did not match.
Select the newsletters you'd like to receive:
Please select at least one option.
By clicking Subscribe Now, you agree to our Terms of Use and Privacy Policy.
Skip to content
SUBSCRIBE
  • MAGAZINE
  • NEWSLETTER
  • Celebrity
    • Of The Essence
    • Celebrity News
    • If Not For My Girls
    • The State Of R&B
    • Time Of Essence
  • Fashion
    • 2023 Best In Black Fashion Awards
    • 2023 Fashion House
    • Red Carpet
    • Fashion News
    • Accessories
  • Beauty
    • Girls United: Beautiful Possibilities
    • 2023 Best In Black Beauty
    • Skin
    • Makeup
    • Nails
    • Hair
      • Hair News
      • Natural
      • Relaxed
      • Transitioning
      • Weave
      • 4C
  • Lifestyle
    • Love
    • Parenting
    • Relationships
    • Bridal Bliss
    • Lifestyle News
    • Health & Wellness
    • ESSENCE Eats
    • Travel
    • Food & Drink
  • Entrepreneurship
    • Money & Career
    • SOKO MRKT
  • News
    • Latest News
    • Paint The Polls Black
    • Culture
    • Politics
  • Shopping
    • Essence Holiday Gift Guide 2023
  • Video
  • Events
    • 2023 Fashion House
    • 2023 ESSENCE Festival Of Culture
    • 2023 Wellness House
    • 2023 Black Women In Hollywood
    • 2023 ESSENCE Film Festival
    • 2023 HOLLYWOOD HOUSE
  • Studios
  • Girls United
Home • Celebrity

Beyoncé and Jay-Z Helped The Louvre Reach A Record Number Of Visitors Last Year

As the former site of a royal palace, it’s fitting that the Louvre received a little help from our king and queen.
Beyoncé and Jay-Z Helped The Louvre Reach A Record Number Of Visitors Last Year
Beyonce and Jay-Z in Apeshit
By Keyaira Boone · Updated December 6, 2020
After it smashed cultural archetypes, and yanked edges out of scalps, The Carters’ “Apesh*t” music video contributed to an increase in visitors for The Louvre. The Parisian museum saw an uptick in foreign visitors following the release of Beyoncé and Jay-Z’s music video, The Louvre said in a statement.  Although the museum has been a major tourist destination for generations, a record breaking 10.2 million people visited the Paris institution — and it credits the 26% overall boost in the admissions rate to Bey and Jay.
By performing the lead single from their joint album Everything Is Love in front of celebrated works, including the Mona Lisa, Winged Victory of Samothrace, and Coronation of Napoleon, music’s biggest couple asserted the power and beauty of Blackness. The couple worked with director Ricky Saiz to produce the six-minute video where they placed the bodies of Black men and women in movement amidst some of the most revered art in history.
If you want to be among the millions who visited The Louvre last year, they’ve made it easy to see every work featured in the video. They have designated a visitor trail to allow guests access to and information about the work featured in the video. As the former site of a royal palace, it’s fitting that the Louvre received a little help from music’s king and queen.
TOPICS:  Beyonce Jay Z louvre museum
COMPANY INFORMATION
  • Our Company
  • Customer Service
  • Essence Ventures
  • Change Your Address
  • Contact Us
  • Job Opportunities
  • Internships
  • Media Kit
  • tag
SUBSCRIBE
  • Newsletters
  • Give a Gift of ESSENCE
  • Magazine Tablet Edition
FOLLOW US
MORE ON ESSENCE
  • Home
  • Love
  • Celebrity
  • Beauty
  • Hair
  • Fashion
  • ESSENCE festival

ESSENCE.com is part of ESSENCE Communications, Inc.

Essence may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.

©2023 ESSENCE Communications Inc. All Rights Reserved. | Privacy Policy | Terms of Use | Essence.com Advertising Terms

Get The ESSENCE Newsletter and
Special Offers delivered to your inbox

By clicking Sign Up, you agree to our Terms of Use and Privacy Policy.

Get The ESSENCE Magazine
by subscribing below
subscribe now