Being in the market for new makeup or skincare can feel incredibly daunting, especially for complexion products. Where to start, then? A whopping handful of makeup enthusiasts seem to know the answer, as they’ve all been reaching for Estée Lauder. According to cosmetic education site Tajmeeli, the longstanding brand earned itself the number slot for “most Googled makeup brands in 2021,” and well, the proof is simply in the pudding.

People aren’t racing to Estée Lauder just because the brand is a house hold name, though. According to customer reviews on Sephora, it’s because its products live up to the hype (and its claims), and are just really, really good. Whether you’re on the hunt for a new foundation (makeup gurus dub the brand’s Double Wear line a holy grail), or complexion-enhancing products to strengthen the skin or correct problem areas such the brand’s Revitalizing Supreme+ Youth Power Creme Moisturizer (the product has 785 5-star reviews on Sephora singing its praises), it’s safe to say Estée Lauder offers up formulas you won’t regret buying. Ahead, we’ve rounded up the brand’s bestselling products at Sephora, and even included corresponding customer reviews to show you just why they’re so rave-worthy.

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