VIDEO: One Family’s Journey Through Breast Cancer
Christian Witkin for the Estee Lauder Companies

The Estée Lauder Companies is stepping up its Breast Cancer Awareness campaign with a digital program displaying tales of real families coping with the disease (like the Forbes family). The videos launch on October 1 on The goal is to inspire others to do the same by uploading personal accounts. The Estée Lauder Companies will donate $1 ($22,000 max) to The Breast Cancer Research Foundation for every share on Twitter or Instagram (#BCAstrength).