When Aimee Cheshire founded MadisonPlus.com a few years ago, she had one goal: to lead plus-sized ladies to the “promised land of fashion.”

And what did that land look like? An oasis filled with flattering dresses, body-hugging denims and perfect pants! She’s created all this and more on the popular retail site, MadisonPlus.com, which stocks hundreds of the best brands for curvy bodies.

Today, Cheshire shares which of these amazing brands should be on the radar of full-figured fashionistas, and why! Read on for her list, in no particular order.