Drama doesn’t just sell; it makes for some doggone good publicity too.

Over the weekend, ATL rapper Yung Joc, a Twitter pro, was M.I.A. when he concocted a tale that had tweeters and bloggers reeling: he said that actress Kym Whitley smacked BFF Tamala Jones in Miami where many celebs celebrating the album release of former Pretty Ricky group member, Pleasure P. To keep the momentum on high drama,  the former Bad Boy lyricist painted a vivid picture of the alleged brawl in the Twitterverse.

“They were playing at first, at least I thought they were and then Tamela [sic] was like b—- how you let a dude with a pinky d— turn you out. BAM. I almost feel like it was my fault because I started flirting with the two of them and they took that sh– somewhere else. I kinda feel bad. don’t think Tamela [sic] didn’t buck back!!! But Kim is too thick for her…i got pics and video too! ‘

However, Tamala Jones spoke exclusively to ESSENCE.com to officially clear the air.

“I really have to come clean about this because Kym, who’s like my sister, has been catching a lot of flack for this,” explains Jones. “it is was all a joke. What happened is we ran into Yung Joc in the lobby of our hotel and we were bickering like sisters do but nothing serious and Joc was like y’all are funny like Laverne and Shirley. He ended up going to dinner with us and while we were at dinner he said we should come up with a joke like he had done about DMX and Katt Williams. He thought we should be arguing over him and we were like, ‘Uh, no.’  So we start up and his boy is taping us in action as we begin ragging on each other and then we were going to tape the second part–the alleged smack–but it never happened. Again, we were just joking around and going to let everyone know it was just a joke. I was like, ‘Sure this is good press for you Kym you have “Transformers” coming out soon.’ I’ve never been violent nor has anyone ever been violent towards me. But now, it’s gotten out of hand and it’s affecting Kym’s money because she has a deal with a company and they called her about it. So I want to just set the record straight that we were all just having fun and being silly.”

On May 17, Joc continued to indulge his fellow Tweeters with another  outlandish rumor only  this time it wasn’t two Hollywood chicks but the most unlikely pairing of rapper/actor DMX and comedian/actor Katt Williams.

“I’m in St. Louis in my penthouse…Katt Willaims and DMX are arguing about who gonnahist the last line of coke…this sh– about to get ugly.”

In the end, Joc  admitted that his embellishments were simply for entertainment purposes because no one wants to read boring tweets.

Jones currently costars as medical examiner, Lanie Parish, on ABC’s “Castle.”