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Rihanna Named Next Viva Glam Spokesmodel

The singer will be the new face of MAC's charitable collection.  

After three wildly successful collaborations with MAC and a final holiday collection due out next month, Rihanna has just been named the next spokesmodel for Viva Glam, the cosmetic giant’s line dedicated to helping people living with and effected by HIV/AIDS. All proceeds from the sale of the Viva Glam’s lipsticks and glosses go to charity. Since its launch in 1994, Viva Glam has become synonymous with provocative and dazzling imagery. Picture Rupal (Viva Glam’s first model) in a red patent bodysuit, legs spread wide to put the “V” in Viva. Or gold lame clad Lil’ Kim and Mary J. Blige surrounded by a half dozen tanned (and naked) male models. With Rihanna’s penchant for gorgeous edginess and impromptu photo shoots, we’re eager to see what fierceness her Viva Glam effort will serve up. The campaign launches in January 2014.