Retail Therapy: TOMMY by Tommy Hilfiger

Love Tommy Hilfiger’s classic collection, but in the mood for something younger? Then you’ll love TOMMY. The newly launched label within the House of Hilfiger aims to offer shoppers an experiment in “downtown prep” where classic pieces like blazers, trousers and even long johns are designed to look vintage inspired and crafted as slightly worn. The best part? It’s big on style, but slim in price — especially compared to the main Hilfiger collection. Prices range from $24 for a knit to $139 for outerwear. Shop TOMMY at a handful of newly opened boutiques on 375 Bleecker Street in New York City or 3229 M Street in Georgetown, Washington D.C. The e-boutique, tommy.com will open next spring.