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Queer-Founded Cannabis Brands Join Forces to Launch Special Sweatshirt in Support of Black LGBTQ+ Businesses

The special edition Pride sweatshirt launched on June 1st and is available nationwide.

Everyone should feel empowered to parade their pride. 

In honor of Pride month this year, three LGBTQ+–founded cannabis brands have partnered to create a limited-edition sweatshirt asking to “Parade Me Around” and show your support for the LGBTQ+ community all year long. 

Cann, the queer-owned producer of its eponymous cult favorite microdose THC beverage, has partnered with two other LGBTQ+ founded cannabis brands, Drew Martin and Sonder, to create a limited-edition sweatshirt that gives back to the LGBTQ+ inclusive, BIPOC- led cannabis brands that they want to show their support for all year long. Each sweatshirt is thoughtfully designed to highlight all brands involved and bring their unique aspects together. $15 from each sweatshirt purchase will be donated to three brands: Supernova Women, a space for women of color in cannabis to empower people of color to become self-sufficient shareholders in the cannabis economy; Copper House Detroit, an inclusive “home away from home” for all travelers; and Pot Studio LA,  a full-service pottery studio owned and operated by people of color. 

The campaign derived from a simple concept that Cann customers loved when the company first launched in June 2019. They’d receive a complimentary pink graphic Cann sweatshirt for anyone who produced a receipt from the store showing proof of purchase of a Cann six-pack. The fun giveaway, along with cannabis education through brand ambassadors, launched the brand to success within months. 

The special-edition Pride sweatshirt launched on June 1 and is available nationwide.