Palladium, known for rugged, chic footwear and apparel has partnered with musician Pharrell Williams for their Fall 2011 campaign.

In the look book, the producer will model jackets, coats and footwear while exploring the different parts of Tokyo. From skyscrapers to subterranean tunnels, Williams will lead an urban “exploration” to show how durable — and stylish — Palladium’s line can be.

Images from the campaign will launch August 15th on Palladium’s website.