Hollywood hottie Nia Long and R&B crooner Tyrese have teamed up with Johnson and Johnson to deliver health services and educational information to expecting and new moms.  The pair is promoting a new Text4baby campaign, a free mobile health service that sends critical health and safety education messages directly to participant’s cell phones.

“I was raised by a single parent growing up in South Central, Los Angeles,” said Tyrese. “It is an honor to be part of this program to help reach mothers, who through all of life’s adversity, put the health of their children first.”

Moms-to-be who sign up for the Text4baby service will receive three text messages per week throughout their pregnancy and baby’s first year tailored to their due date and the developmental stage of the child. 

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As part of the Text4baby movement, Tyrese will be creating a custom lullaby for one lucky mom who signs up to receive Text4baby alerts.  Moms can enter to win by texting the word “baby” to 511411 and when prompted for participant code type “feelrich.”