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New Hair Line Arjuni Aims to Empower Women

California-based beauty veteran Aliesh D. Pierce tells ESSENCE.com about a new hair extension line, Arjuni, that fuses hair and humanitarianism into one unique venture.
The recent release of Chris Rocks’ movie “Good Hair” stirred up a slew of issues that have burdened our culture for centuries. Even after India.Arie reminded us that we truly are not our hair, Afro-centric women still wonder if it’s possible to adopt current hairstyle trends while holding on to our integrity?

That’s why I was so excited when I was introduced to a new product line that is about more than surface beauty. Arjuni hair extensions appeal to both the humanitarian and the diva in me. I recently had a chance to sit down with Janice Wilson, the company owner, who has been wearing extensions since her days at Columbia School of Law.

In Cambodian mythology, Arjuni is a celestial being dedicated to becoming a goddess through rigorous physical, intellectual and artistic development. The company’s mission is reflected in its name. Partnering with Life and Hope Association, Arjuni empowers women rescued from human trafficking or child prostitution by teaching them new skill sets.
Wilson has become accustomed to traveling into hillside villages to find 100 percent virgin hair. The villagers have come to anticipate her visits. It’s companies like Arjuni that are helping deter hair traffickers who operate illegally, because all Arjuni donors are directly compensated. Arjuni also donates 10 percent of its profits to building wells in Cambodia.
The line offers a wide variety of textures of Cambodian hair from naturally bone straight, wavy, curly to kinky. The hair pieces are created on very fine hand or machine woven wefts and retail from $16 to $87 per ounce. For more information on the line, visit arjuni.com.