Snoop Dogg and Master P have achieved major moves in the music industry. Now they’re aiming to conquer another: breakfast food.
According to a news release, Broadus Foods and Post Consumer Brands are partnering up to produce a collection of three new varieties of the hip-hop legends’ Snoop Cereal that are full of flavorful notes and fronted by memorable characters.
The offerings include Snoop Cereal Fruity Hoopz with Marshmallows, Snoop Cereal Cinnamon Toasteez, and Snoop Cereal Frosted Drizzlerz.
“We want to make sure kids and kids at heart can have a champion’s breakfast. Our motto is the more we make the more we give,” Percy “Master P” Miller shared in a news release. “I grew up on WIC, and I am honored and humbled to now own a company with Snoop that can service underprivileged families. Partnering with Post Consumer Brands made sense with our common mission to build economic empowerment and to add diversity to grocery stores with Black-owned breakfast food.”
According to the company, every purchase of Snoop Cereal will donate proceeds from each sale to charities like Door of Hope. The cereal will also be able to be purchased through the WIC program.
Calvin “Snoop Dogg” Broadus added, “Creating generational wealth is an important message to share with the world. Coming from hip hop and being able to produce a product from a family name that my kids, grandkids and beyond will be a part of is a blessing. We are making history, and Momma Snoop products are coming next. Working with Post Consumer Brands will guarantee the highest quality, most diverse flavors and best-tasting product on the market. Master P and I are the new Kings of Breakfast Food.”
“Our purpose at Post Consumer Brands is to make delicious food accessible for all, and we’ve been feeding families for more than 125 years. When Snoop Dogg and Master P approached us with the opportunity to produce Snoop Cereal for Broadus Foods, we were immediately brought together by our shared passion for feeding all families, building diversity and economic development, and serving communities,” said TD Dixon, chief growth officer at Post Consumer Brands. “We’re excited to partner with a company that’s committed to family and community just like we are.”