Who runs the world — and Parkwood Entertainment? Girls.
Justina Omokhua was tapped as Senior Vice President of Beyoncé‘s powerhouse film and production company, record label and management firm, Parkwood Entertainment, running day to day operations.
In the midst of Renaissance tour sales, the announcement was made today by Founder and Chairwoman Beyoncé who called out Omokua’s “wealth of marketing knowledge and experience.” She continued, “I am pleased to officially welcome her to the team and excited to have her expertise as we continue to grow.”
Omokhua joined the company a little more than six months ago, diving right into the global monumental release of the Grammy-winning RENAISSANCE album. She leads a successful team at Parkwood including departments in creative, editorial, public relations and technology.
“Parkwood is the epitome of excellence and to serve in this role is an opportunity of a lifetime,” said Omokhua. “We will continue to push boundaries and challenge the status quo.”
Omokhua’s brand-building and culture-shaping experience will help guide Parkwood as the company expands and ushers in a new chapter for the history-making GRAMMY award winner.
Before her move to Parkwood, Omokhua held impressive leadership and marketing positions at major companies, including Endeavor as SVP, Brand Marketing, working with WME and IMG, and Apple as Global Head of Content and Lifestyle Strategy, where she was responsible for all marketing efforts to acquire and retain users and build the brand across the Apple Services suite of businesses, including Apple Music, Apple TV+, Apple Books, Apple Podcasts, and Apple News.