Home · Money & Career

Facebook Invests $2 Million to McBride Sisters Collection's SHE CAN Fund

Facebook's financial commitment will provide 100 Black women entrepreneurs with $20K in Facebook advertising credits and access to its Elevate program.
Facebook Invests $2 Million to McBride Sisters Collection’s SHE CAN Fund
Credit: Robin McBride

The McBride Sisters Collection’s mission has always been centered around cultivating community. Through support from Facebook Inc., the brand is now helping other Black female founders reach their dreams. 

The largest Black-owned wine company in the U.S. recently announced it received a $2 million donation from Facebook, Inc. for its McBride Sisters SHE CAN Fund. Facebook has made a commitment to leveraging its resources to provide 100 SHE CAN Fund grantees and Black women entrepreneurs with $20,000 in Facebook advertising credits, as well as strategic guidance via Facebook Elevate, a community and learning program created to support and accelerate the growth of Black and Latinx & Hispanic-owned businesses.

“We understand firsthand the impact that Facebook Elevate can have on a small, Black-women-owned business, and the challenges that these businesses face in opening the doors that we ourselves found closed when we launched our own company,” said  Andréa McBride John, Co-Founder and CEO of McBride Sisters Collection, Inc in a news release. 

The McBride Sisters Collection Founders Andréa McBride John & Robin McBride originally established the McBride Sisters SHE CAN Fund in 2019 to promote the professional development of women in the wine industry in a concerted effort to help close the gender and race gap. In the wake of COVID-19, the Sisters pivoted the Fund’s 2020 efforts to support 

“Moving the dial on race and gender inequality takes a village, a long-term commitment, and it requires the leaders in major industries to step up and address the inequities that Black business owners have faced, and continue to face, daily,” adds Robin McBride, Co-Founder and President of McBride Sisters Collection, Inc. “We are grateful to have Facebook as a partner in this fight, and in supporting the next class of Black women entrepreneurs, alongside Morgan Stanley, Silicon Valley Bank, and Brand Now.”

Black-and-women-owned small businesses across a number of industries. This year, scholarships will support Black women entrepreneurs in the traditionally male-dominated fields of wine & spirits, hospitality and finance, and in the areas of career growth and professional advancement through continued education and professional certifications. The decision to focus on these industries is based on recent unsettling statistics regarding women in the workforce, which have only been exacerbated by the pandemic.

Facebook recently released its latest Global State of Small Business Report, which shows how women-owned small and midsize businesses have been disproportionately affected by the pandemic. Globally, 20% of women-led small and midsize businesses reported being closed, versus 16% of those led by men.

Facebook’s contributions will support 2020 and 2021 grantees of the SHE CAN Fund. Through Facebook Elevate, participating businesses will receive access to their own Facebook marketing expert through Elevate Circles, Facebook’s 6-week mentorship program, as well as business coaching from one of Facebook’s Elevate partners. Grantees will also be encouraged to visit the Elevate Hub and join the Facebook Elevate Group to gain access to free digital advertising resources and build community with other business owners, creators, community leaders, non-profits and jobseekers.

“With Black-owned businesses shuttering at two times the rate of non-diverse businesses post-COVID, we at Facebook recognize the heightened importance of leveraging our resources to provide ongoing support for these businesses,” said Irene Walker, Program Director of Facebook Elevate. “The McBride Sisters are a shining example of the success story that we aim to foster through our Elevate program and we hope to duplicate that level of success for more Black-and-women owned businesses through this partnership.”