Paul Morigi/Getty Images for Fortune/Time Inc
The Better Make Room campaign is targeted at students between the ages of 14 and 19 and will highlight their educational successes.
FLOTUS has launched yet another extension of her expansive Reach Higher campaign, which is aimed at encouraging high school students to further their education post-graduation.
According to a White House press release, Michelle Obama has launched the Better Make Room (BetterMakeRoom.org) campaign to highlight and celebrate the educational achievements of Generation Z—those between the ages of 14 and 19. The campaign’s website will also make it easier for students to find federal forms and college applications.
“[Better make room] elevates their stories, their bravado and hard work to new heights,” the White House said in a statement. “It tells their stories through a lens normally reserved for sports stars and celebrities.”
The campaign has enlisted the help of celebrities as well as some of the country’s biggest brands—Vine, Mashable, the CW, Funny or Die and NBCUniversal are among the partners—to bring the students’ stories to light and also pointing them toward resources they can use to further their education.
“Through an integration of celebrities, peers, influencers, and partners who step outside their own accomplishments to lift up those of another, the campaign gives achievement, smarts, conquest and reaching higher the spotlight they deserve,” the statement said. “Better Make Room highlights the possibility of a better education, a better career, and a better future.”
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