Matthew Williamson Launches New Line

Deejay, Rajni Jacques and other fashionistas celebrate Matthew Williamson's launch!

ESSENCE.COM Aug, 03, 2011

“It Brit” designer Matthew Williamson has some great news for fashion designers everywhere: a lower-priced luxe line! Called ‘MW Matthew Williamson’ this diffusion line offers the same lush colors, fabrics and design as his main collection, but at a fraction of the cost!

“The aim was really to offer a broader collection, with more units than we have in the line — I think it spans about 250 pieces in the diffusion line,” Williamson told Racked. “The idea is to have it at a lower price point, more accessible, and offer a slightly different slant on the main line. The main line is known more for print and color and that sort of red-carpet aesthetic, glamour and jet-set and all those kind of ideas. So whilst those ideas have some synthesis within the diffusion line, I wanted to make it more about an urban wardrobe and less about specialty pieces.”

This is the latest in a flurry of diffusion lines launched by Williamson including his recent bridal line and Macy’s collection.

To kickoff festivities, Williamson hosted a party with Refinery 29. Fashionista and style editor Rajni Jacques deejayed while guests sipped on Belvedere cocktails. See more pics of the party at Racked.com.

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