NBA all-star Kobe Bryant will be the new face of the Black Mamba limited-edition watch series by high-end brand Nubeo, according to the Wall Street Journal (WSJ). “While NBA players have been some of the biggest product endorsers, it is rare for a luxury watch brand to pair up with a basketball star. Such brands have typically showcased athletes from tennis and golf,” says reporter Ray A. Smith from the WSJ. If this endorsement results in positive sales for the company Bryant will become even more bankable because his market reach is limitless. The Kobe approved watches will hit stores this fall with only 1,074 being released for sale.-QS