Call it fashion with a purpose. Urban Outfitters has released a limited-edition T-shirt designed by preppy fashion label Trovata. All proceeds will be donated to MTV’s “Staying Alive Foundation,” which promotes HIV/AIDS education and prevention for today’s youth both here and abroad. The T-shirt, seen here on Staying Alive Ambassador Kelly Rowland, retails for $30.

Read Kelly’s story about visiting youth infected with HIV/AIDS in Africa.

Look through Kelly’s photo diary of her trip to Africa

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