Superstar Kanye West is at it again. Only this time it’s not music, fashion or beauty but a new energy drink, according to E! Online.

The “Heartless” Chi-Town rapper has partnered with energy drink manufacturers, Guru Beverage Co, who will help create Ye’s 100 percent organic and natural drink minus the additives or preservatives, according to All The drink will be available through Guru’s Web site and sold nationally in Whole Foods Market.–JW