Only Grammy Award-winning recording artist Estelle could make a raspberry look so ravishing. The British beauty pictured relaxing in a tub of the tantalizing fruit is helping Belvedere celebrate the launch of their new vodka Black Raspberry by being the face for their new limited-edition overnight bag The Belvie. British luxury accessories designer Jonathan Kelsey created The Belvie for the woman who works hard and plays even harder.

“I wanted to take some of the luxurious details and materials from my Spring/Summer 2009 collection and translate them into this bag for Belvedere,” says Jonathan Kelsey (pictured with Estelle).  “It’s the perfect slouchy summer bag into which you throw everything you need, daytime or nighttime.” caught up with Estelle at the fabulous SoHo House in New York City where the campaign for The Belvie was shot. When asked how she felt about being nude in a tub of raspberries, she says with a smile, “All those little berries floating around by bum, I swear, was like making jam.” The Belive is being carried at Jeffrey’s boutique in New York’s Meat Packing District.

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