With weaves taking over the red carpet and runways everyday, it was only a matter of time before the look become uber popular in the bridal industry. Over the past few years, the number of women shopping for wedding day hair has increased significantly, so when Ericka Dotson, co-founder and creative director of Indique Hair, overheard a client saying ‘I want the perfect wedding dress to compliment my hairstyle’ she knew she needed to enter into the bridal space immediately.
“At Indique, we believe every bride deserves perfection on her special day,” says Dotson. “The Indique Bride program gives every bride-to-be a solid source for hair prior to scheduling their bridal trials.”
The new program allows future brides and their bridal party to receive hair consultations at one of the brands 14 U.S. boutiques. Indique then works with the bride’s stylists to make sure her wedding day hair is achieved by offering virgin wefted hair, units, and clip-in extensions for almost any hairstyle. Best of all: the textures can be cut, colored and heat styled for seamless blending.
Sound like fun? Check it out and walk away with a copy of David Tutera’s The Big White Book of Weddings: A How-to Guide for the Savvy, Stylish Bride as a gift for participating.