Lorri Goddard, a colorist to the stars, is a master at maintaining elasticity while manipulating the color of your strands. Here, she gives top tips to remember when going lighter—even in the winter!
First thing is first—start with a fresh haircut. This is imperative, because light reflects differently on different shapes.
Make sure that you colorist does an elasticity test on your hair to ensure your hair is strong enough to go to the level of lightness you're looking to achieve.
Make sure your colorist uses a bond builder (I love B3 Brazilian Bond Builder) in your formula. This keeps your hair strong and healthy during the coloring process, and also gives you more vibrant color and longer color retention.
It is important to bring images of your fantasy color so that you can ensure you and your colorist are speaking the same language. A picture is worth a thousand words
A water filter is your best friend, and don't forget it. A water filter on your shower head keeps unwanted minerals and chlorine at bay.