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Home • News

Get It Straight!

Tested by the ESSENCE Beauty Squad, these hot new hair tools will help maintain your style easily, quickly and with little trauma to your tresses. So go ahead, blow-dry and straighten to your heart's content.
By · Updated October 27, 2020
01
Rowenta Straight Express Iron

The 3D-Straight technology features 16 integrated teeth that comb through and stretch hair with just one pass. This is a huge time-saver. The nano-titanium and tourmaline-boosted ceramic plates deliver infrared, ionic heat that also protects hair from harm. ($179, ulta.com)

Get It Straight!
Kevin Sweeny
02
Agave Healing Vapor Iron

Hydrate while you straighten with the nourishing green agave vapor oil. The steam-powered, nano-ionic mineral plates and the removable cartridge infuse oil directly into the hair shaft. The result? A smooth, no-frizz finish. ($129, agaveoil.com for locations)

Get It Straight!
Kevin Sweeny
03
Ferrum Professional Styler

A flat iron that doesn’t singe the hair? We didn’t think it was possible, but this styler combines a nonheated fabric pad on one side and a tourmaline-coated ceramic plate on the other, allowing heat to flow through the hair. We achieved bone-straight strands in one slow pass, which left our tresses shiny, without frizz and minus any damage. ($189, spacenk.com)

Get It Straight!
Kevin Sweeny
04
Inifiniti Pro by Conair Curl Secret

Don’t let the odd look intimidate you. By gently drawing hair into the tourmaline ceramic curl chamber, we were able to create flawless curls and waves in just eight seconds—and without burning our fingertips. Perfect for mid-length and longer hair, it includes an automatic shutoff and comes with an antitangle feature. ($100, drugstores)

Get It Straight!
Kevin Sweeny
05
Rowenta Infini Pro Dryer

Thanks to the exclusive AutoSensor, this superdryer blows nondamaging, infrared, ionic heat only when it’s in your hands. It dries hair fast, provides extra styling convenience and reduces energy costs. But most important, the resulting blowout is smooth and frizz-free. ($160, ulta.com)

Get It Straight!
Kevin Sweeny
06
Sarah Potempa The Jet-Setter

We couldn’t resist the chance to use this rechargeable flat iron. With three temperature settings (up to 450 degrees), this grab-it-and-go straightener stays hot for 30 minutes. There’s also an optional car charger ($19) for any last-minute touch-ups. ($100, joyus.com)

Get It Straight!
Kevin Sweeny
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