04
Ida Rosenthal
Mrs. Ida Rosenthal, left, an authority on the subject of brassieres, measures a model for a bra, measuring from the shoulder blade to mid-breast in New York, Nov. 20, 1950. Mrs. Rosenthal says the correct elevation for the natural bosom look is about ten inches from the shoulder line, less for short women, more for tall ones. She and her husband head a large New York Brassiere firm.
06
Fantasy Bra
The patented bra was the creation of a New York socialite named Mary Phelps Jacob who, in 1910, when she discovered that her corset didn’t go well under her sheer gown.She and her French maid sewed two silk handkerchiefs onto a length of pink ribbon. Fast forward to today’s opulent creations like this Victoria’s Secret 2007 Fantasy Bra for $4.5 million.