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Home • News

Fashion Brand Faces Backlash After Sending All-White Models Down Runway to 'Formation'

A video of the final walk posted to IMG's Instagram account is pissing off a lot of folks
Fashion Brand Faces Backlash After Sending All-White Models Down Runway to ‘Formation’
Misha Collection Runway
By Tameika Lawrence · Updated October 27, 2020

Beyonce’s politically charged song “Formation” has been dubbed an unofficial anthem for the Black Lives Matter movement. So when Australian brand Misha Collection concluded its Resort 2017 runway show with the all-white cast of models doing their final walk to “Formation” people were pretty pissed off.

Chanel Iman Channels Prince on Harper’s Bazaar Serbia Covers And Nails it

The imagery sparked outrage on Instagram early Monday after IMG posted a video of the show’s finale. Users sounded off in the video’s comment section.

“Why are they walking to formation? Not one black person or POC in sight. Tried it,” one person wrote. “How you gonna use black songs but not black people smh,” and “Vomit, white people belittling the meaning behind ‘Formation'” others said.
Where’s the Color and Curves? New Diversity Report Shows Models Being Shown in One Likeness

This comes after the Fashion Spot’s seasonal diversity report earlier this month, which showed little improvement in the fashion industry’s inclusion of models of color.

A Black Fashion Journalist Went to The Kentucky Derby and Here’s What Happened

Despite backlash, brands like Misha Collection continue to co-opt blackness. It makes you wonder, is it just a ploy for publicity or are they really that uninformed? Either way, the evidence is mounting that change is needed sooner than later.

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