When news broke that Lisa Price was selling her company, Carol’s Daughter, to L’Oreal USA, customers wasted no time sharing what they thought of the acquisition.

On comments section and social media, some criticized Price’s decision to sell the company, calling it a disappointment that the once Black-owned business will now be under the L’Oreal USA umbrella.

Price started Carol’s Daughter in her Brooklyn kitchen in 1993 and the company has since grown into a multi-million dollar business, catering almost exclusively to women of color. In fact, L’Oreal purchased Carol’s Daughter in an effort to grow their multi-cultural clientele and strengthen their “position in this dynamic market” said President and CEO Frederic Roze.

Where do you stand? Does it matter to you whether the products you buy are Black-owned or not? Take our poll and sound off in the comments with your thoughts on the state of Black-owned businesses.

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