The Bold & the Beautiful

During London’s Fall 2009 Fashion Week, Jourdan Dunn worked the Issa runway wearing a riot of lavender, purple and teal-hued eyeshadows. A trend was instantly born.

A soft wash of sheer violet shadow is gorgeous on Keke Palmer’s almond-shaped eyes.

Jennifer Hudson goes for muted glamour with this smokey periwinkle shadow.

At New York Fashion Week’s Fall 2008 collections, Chanel Iman stalked the Bill Blass runway wearing a gorgeous smear of coppery-maroon shadow all over her lid. So before her time!

Kimora’s expertly blended purple-toned smoky eye is equal parts whimsical and glamorous.

Rihanna goes for the bold with a streak of highly pigmented, Crayola-bright blue shadow on her top lid.

Alicia Keys struck the perfect balance between elegant and edgy with her opaque aqua eyeshadow and liner.

We love the flirty touch of metallic wintergreen on Meagan Good’s upper lid! A fun, unexpected touch.

Ciara puts a twist on the usual khol-rimmed smokey eye with a deep plum shadow.

Inspired by the saturated colors of Africa’s landscape, Yves Saint Laurent Tresor D’Afrique 5 Colour Harmony for Eyes ($62) comes with the hottest, boldest shades of the season.