Home The Bold & the Beautiful By · Updated October 29, 2020 01 Rainbow Brite During London’s Fall 2009 Fashion Week, Jourdan Dunn worked the Issa runway wearing a riot of lavender, purple and teal-hued eyeshadows. A trend was instantly born. Getty Image 02 Violet Femme A soft wash of sheer violet shadow is gorgeous on Keke Palmer’s almond-shaped eyes. Getty Image 03 Up in Smoke Jennifer Hudson goes for muted glamour with this smokey periwinkle shadow. Getty Image 04 Maroon Moment At New York Fashion Week’s Fall 2008 collections, Chanel Iman stalked the Bill Blass runway wearing a gorgeous smear of coppery-maroon shadow all over her lid. So before her time! 05 Purple Haze Kimora’s expertly blended purple-toned smoky eye is equal parts whimsical and glamorous. Getty Image 06 Wild Streak Rihanna goes for the bold with a streak of highly pigmented, Crayola-bright blue shadow on her top lid. Getty Image 07 Sea Breeze Alicia Keys struck the perfect balance between elegant and edgy with her opaque aqua eyeshadow and liner. 08 Green Day We love the flirty touch of metallic wintergreen on Meagan Good’s upper lid! A fun, unexpected touch. Getty Image 09 Plum Dandy Ciara puts a twist on the usual khol-rimmed smokey eye with a deep plum shadow. Getty Image 10 Shadow Star Inspired by the saturated colors of Africa’s landscape, Yves Saint Laurent Tresor D’Afrique 5 Colour Harmony for Eyes ($62) comes with the hottest, boldest shades of the season.