It was easy as “1+1″ for Beyonce to add a new fragrance to her ever expanding empire. The “4” singer is prepping to debut a brand new scent, “Pulse.”
“‘Pulse’ represents the woman I am on stage. When I think about excitement, it makes me think about my heart racing and a pulsating beat — it’s my stage persona,” she said according to Necole Bitchie.
The rising icon says “Heat” represents her “sensual side” and “Heat Rush” reflects her off the clock and on vacation.
Beyonce had nearly instant success with her previous fragrances — “Heat” earning $3M in the first month alone.
Will you feel the “Pulse?” Watch her commercial for the fragrance below.