Skip to content
  • Essence GU
  • Beautycon
  • NaturallyCurly
  • Afropunk
  • Essence Studios
  • Soko Mrkt
  • Ese Funds
  • Refinery29
  • 2025 ESSENCE Festival Of Culture
  • Celebrity
  • Fashion
  • Beauty
  • Lifestyle
  • Entrepreneurship
  • News
  • Shopping
  • Video
  • Events
  • Subscribe
Home • News

Beyonce Gears Up to Release 'Pulse'

Beyonce gears up to release fragrance number three, "Pulse."
Feel Beyonce's 'Pulse' with New Scent
Beyonce Glastonbury Hair 1085 2
By Derrick Bryson Taylor · Updated October 28, 2020
It was easy as “1+1″  for Beyonce to add a new fragrance to her ever expanding empire. The “4” singer is prepping to debut a brand new scent, “Pulse.”

Photos: Sexy Summer Scents

“‘Pulse’ represents the woman I am on stage. When I think about excitement, it makes me think about my heart racing and a pulsating beat — it’s my stage persona,” she said according to Necole Bitchie.  

The rising icon says “Heat” represents her “sensual side” and “Heat Rush” reflects her off the clock and on vacation.

Photos: Beyonce’s Makeup Evolution

Beyonce had nearly instant success with her previous fragrances — “Heat” earning $3M in the first month alone.

Will you feel the “Pulse?” Watch her commercial for the fragrance below.