News broke that Beyoncé would be performing at the 2013 Super Bowl in New Orleans in mid-October. She later confirmed the news by posting a photo of her game face on her personal website.
In early December, Beyoncé signed a deal with Pepsi Co. reportedly worth $50 million, making her the face of the mega soft drink brand. The deal also includes television, radio commercials and more.
Preparation for her Super Bowl performance began months ago, but Beyoncé officially made her way down to the Big Easy for rehearsals on January 21, the same day she sang the National Anthem at Obama’s inauguration.
Beyoncé’s appearance at this year’s Super Bowl will be her first halftime performance. She performed the National Anthem in 2004.
In January, the Internet began to buzz that Destiny’s Child would reunite on the gridiron after announcing a new single and compilation CD, Love Songs. Michelle Williams claims the rumors are false.
It’s highly speculated that Beyoncé will perform her brand new single from her fifth studio album during the show.
Beyoncé will be added to a long list of legends who have ruled the halftime show, including Michael Jackson in 1993, Patti LaBelle in 1995, Diana Ross in 1996, Mary J. Blige in 2001, Janet Jackson in 2004, Prince in 2007 and, most recently, Madonna.
The week after Beyoncé’s Super Bowl performance, her highly anticipated HBO documentary, Life Is but a Dream, will air on HBO. It promises to give a closer look inside the life of the superstar.