Barnes & Noble is the New Beauty Hotspot on college campuses. The mega book retialer just revealed its first in-store beauty shop called The Glossary. Designed with students in mind, the section will serve as a mini beauty store offering a mix of reasonably priced prestige and drugstore brands like Philosophy, Lipstick Queen, Smashbox and Maybelline.
In an interview with Racked, Lisa Mazzio, Barnes & Noble Director of Merchandise, mentioned that the brand did extensive research to make sure the concept really suited college students.
“The research that we did with the students was so detailed, we asked them how did they first discover makeup? We asked what are you looking for in makeup? We asked them what the essentials were, and then we asked them what the go-to brands are. They helped shape some of the brand selection for us,” Mazzio explained.
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