Mattel Debuts curvy, tall and petite body types for the brand.
She made her debut 50 years ago, but Barbie is just starting to look relatable to a larger group of young girls.
According to Time, Mattel Inc.’s iconic Barbie Doll is now available in tall, petite and curvy sizes. The curvy doll now boasts a less narrow waist and fuller hips, while the tall and petite models represent young women’s varying heights.
The dolls also feature a range of hair textures and colors, skin tones and facial features.
Following years of public ridicule and criticism, Mattel has taken heed to a generation of girls and women who don’t want or need to fit any molds, and who want to see themselves reflected in the products they buy.
“Yes, some people will say we are late to the game,” Evelyn Mazzocco, head of the Barbie brand, said to TIME. “But changes at a huge corporation take time.”
The company hopes to send a message of inclusion and celebration of individuality to girls and parents who are increasingly concerned with representation.
What do you think of Barbie’s new look?
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