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Audacity To Win: President Obama’s Campaign Manager Wins Big


After duking it out with 17 other imprints, Viking acquired world, first serial and audio rights to release President Obama’s former campaign manager David Plouffe’s book about his role in the momentous crusade that led to President Obama’s election. Set to be released this fall, the book, tentatively entitled “The Audacity to Win: The Inside Story and Lessons of Barack Obama’s Historic Victory,” reached a bidding war for $1.5 million to $2 million, according to the Associated Press.—NH