Do Right Men 2008: Kirk Morrison

HOME BASE: Oakland PROFESSION: Oakland Raiders linebacker DOING RIGHT: This big guy has a soft spot for kids. Last year, he jump-started his first annual Shop With A Jock campaign, where he blessed 50 children and teenagers from the East Oakland Youth Development Center with the ultimate prize—a Wal-Mart shopping spree during the holidays. “A lot of kids are not as fortunate as others,” says Morrison. “If I can make Christmas brighter for them, I will.”