Move over, GOOP! Wellness enthusiasts will love and its focus on a fit and fab lifestyle.

ESSENCE: Tell us about your site,

HANNAH BRONFMAN: It started as a hashtag on my Instagram. People began calling me HBfit, so I launched the site to document my wellness journey. HBfit has evolved into its own unique community, centered around health, beauty and fitness.

ESSENCE: What activewear do you like, and where do you shop for fly workout gear?

H.B.: Some of my go-tos for activewear are Live The Process, MICHI, Phat Buddha, Prismsport and APL. I’m obsessed with Bandier in New York City for all things active.

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ESSENCE: What did you eat today?

H.B.: I had a smoothie with greens and protein post-workout, then turkey bacon and an avocado for lunch. I snacked on carrot cake granola throughout the day with an almond matcha latte. Dinner was chicken breast with broccoli rabe.

ESSENCE: Your must-have beauty goods?

H.B.: For skin care, I’m all about Clinique. My makeup is minimal. I’ll use Anastasia of Beverly Hills brow gel, Chanel mascara, Tom Ford blush and Air Repair balm on my lips.

ESSENCE: Any advice for couch potatoes who want to look like you?
H.B.: Get moving! You don’t need any equipment or even have to step outside to break a sweat. There are lots of at-home workouts on

This article originally appeared in the July 2015 issue of ESSENCE magazine, on newsstands July 12!