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Home · Lifestyle

Pharrell Williams Opens New Hotel in South Beach, Miami

The Goodtime Hotel, which amasses over nearly 100,000 square feet of public space, is now open for reservations.
First Look At Pharrell’s New South Beach Miami Hotel
By D'Shonda Brown · Updated April 19, 2021

Famed producer and entrepreneur Pharrell Williams has collaborated with Groot Hospitality’s David Grutman for the first collaborative lifestyle hotel brand – the Goodtime Hotel. Located on Miami Beach’s Washington Avenue and 6th Street, the Goodtime Hotel consists of 266 rooms, including a luxurious specialty suite, and takes over nearly 100,000 square feet of space while paying homage to the Art Deco area.

“We want The Goodtime Hotel to impart a feeling of both revitalization and that rare, exciting thrill that takes over when you discover something special,” says Pharrell Williams in a press release. “It’s that adrenaline-fueled sensation of entering a whole new setting and a whole new mindset. This place will provide a natural good time, for all who come through.”

Check out the gallery below to get a peek at this Miami-based paradise located in the central, historic section of South Beach. To book your first stay, visit  visit www.thegoodtimehotel.com

01
30,000 Square Foot Pool Club
The 30,000 square foot pool club is part of Strawberry Moon
First Look At Pharrell’s New South Beach Miami Hotel
02
Strawberry Moon
Strawberry Moon’s restaurant and pool features classic and casual Mediterranean fare and a full array of specialty cocktails for lunch and dinner, inside or poolside.
First Look At Pharrell’s New South Beach Miami Hotel
03
Lobby
Every inch of the hotel – including the lobby – is “your universal passport to a good time.” Can’t you tell by the elephant photo, bamboo chairs, and animal printed pillows?
First Look At Pharrell’s New South Beach Miami Hotel
04
The guest rooms
Guest rooms feature custom bedding, bespoke drapes, leopard-print benches, and a signature pink rotary dial phone.
First Look At Pharrell’s New South Beach Miami Hotel
05
The Bathrooms
Italian soap and fragrance company Ortigia provides amenities for the bathrooms.
First Look At Pharrell’s New South Beach Miami Hotel
06
Pool Bar
Enjoy a cocktail at their fully stocked pool bar!
First Look At Pharrell’s New South Beach Miami Hotel
07
Jungle Gym
Goodtime’s Gym is complete with Peloton bikes and MyBeast immersive training equipment.
First Look At Pharrell’s New South Beach Miami Hotel
08
Scenic Shopping
The hotel also has 45,000 square feet of ground-floor retail space.
First Look At Pharrell’s New South Beach Miami Hotel
09
The Decor
The pink pastel and pinstripe detailing seen throughout the hotel continues into the outdoor spaces.
First Look At Pharrell’s New South Beach Miami Hotel

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