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Home · Hair

Tracee Ellis Ross Shows Off Her Juicy Curls At Ulta Beauty Meet And Greet

The actress had fun with her curls and shoppers at a celebration for her new hair care line.
Tracee Ellis Ross Gave Chicago Shoppers Juicy Curls
By Shalwah Evans · Updated December 6, 2020

On Tuesday October 15, Tracee Ellis Ross celebrated the launch of her new hair care line PATTERN with a midwest store fete. Last month the actress and now hair care innovator launched the line exclusively at Ulta Beauty stores and on ulta.com, and this week she joined customers at the Evergreen Park location in Chicago to commemorate the 10-piece collection launch with a meet and greet for a handful of lucky Ulta guests.

Ross told ESSENCE in the October issue of the magazine that she strives to live “an abundant juicy life,” and part of that is enjoying and celebrating her curly crown.

“Four years with chemists, and 74 samples later, we’re here. PATTERN’s products are very important to me,” she said. “I’m really interested in changing how we speak to each other, celebrate each other, love each other, and how we play with our hair.”

View this post on Instagram

I still whip my hair back and forth.

A post shared by Tracee Ellis Ross (@traceeellisross) on Oct 15, 2019 at 6:12pm PDT

Later that day she also posted a video of herself gleefully playing with her juicy curls, whipping them back and forth in front of a camera. She captioned it: I still whip my hair back and forth.

When your pattern looks as good as Ross’, you should whip it on the regular.

The collection ranges from $9 to $42 and includes hydrating shampoo, conditioner for coilies and conditioner for curlies, hair serum, leave-in conditioner, as well as hair washing accessories.  

Tracee Ellis Ross Gave Chicago Shoppers Juicy Curls
Chicgao, IL – 20191015- Tracee Ellis Ross -PICTURED: Tracee Ellis Ross -PHOTO by: MICHAEL SIMON/startraksphoto.com This is an editorial, rights-managed image. Please contact Startraks Photo for licensing fee and rights information at sales@startraksphoto.com or call +1 212 414 9464 This image may not be published in any way that is, or might be deemed to be, defamatory, libelous, pornographic, or obscene. Please consult our sales department for any clarification needed prior to publication and use. Startraks Photo reserves the right to pursue unauthorized users of this material. If you are in violation of our intellectual property rights or copyright you may be liable for damages, loss of income, any profits you derive from the unauthorized use of this material and, where appropriate, the cost of collection and/or any statutory damages awarded

“Tracee is remarkable and her passion for spreading joy and self-acceptance is inspiring. She has created a revolutionary brand that has not only changed the way people embrace and celebrate their natural hair, but how the industry views beauty as a whole.” said Monica Arnaudo, senior vice president of merchandising at Ulta Beauty. “We are truly honored to be able to help bring Tracee’s dream to life by providing a platform to reach more beauty lovers and those with curly, coily, and tight-textured hair across the country.”

TOPICS:  actress authentic black wowen in hollywood celebrity Entertainment Essence News paley fest PATTERN PATTERN by Tracee Ellis Ross Tracee Ellis Ross ulta beauty
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