• Celebrity
    • Daniel Kaluuya Digital Cover
    • Digital Cover Method Man
    • Digital Cover Zazie
    • Celebrity News
    • ‘Yes, Girl!’ Podcast
    • Entertainment
    • Black Celeb Couples
    • Celebrity Moms
    • Red Carpet
    • If Not For My Girls
  • Fashion
    • ESSENCE Fashion House 2022
    • Fashion News
    • Street Style
    • Accessories
    • Fashion Week
  • Beauty
    • Black Beauty Awards 2022
    • ESSENCE Hair Awards 2022
    • AVEENO Skin Health Startup Accelerator
    • Beauty News
    • Skin
    • Makeup
    • Nails
    • Girls United: Beautiful Possibilities
  • Hair
    • Hair News
    • Natural
    • Relaxed
    • Transitioning
    • Weave
    • 4C
  • Love
    • Love & Sex News
    • The Solve Podcast
    • Weddings
    • Parenting
    • Relationships
  • Lifestyle
    • ESSENCE Gift Guide 2022
    • ESSENCE + smartwater Live Well Challenge
    • Build Your Legacy 2022
    • Dream & Plan with Confidence Prudential
    • AMEX Platinum Travel
    • Homecoming Season 2022
    • Lifestyle News
    • Health & Wellness
    • Black History Month
    • ESSENCE Eats
    • Money & Career
    • Entrepreneurship
    • Travel
    • Food & Drink
    • Black Travel Guide
  • News
    • Paint The Polls Black
    • Sponsors Recognition Page 2022
    • Latest News
    • Raise Your Voice
    • Culture
    • Politics
  • Video
  • Festival
    • 2023 ESSENCE Festival Of Culture
    • 2023 ESSENCE Film Festival
    • 2022 Fest Videos
  • Events
    • 2023 ESSENCE Film Festival
    • 2022 Girls United Summit
    • 2022 ESSENCE Fashion House
    • 2022 Black Women In Hollywood
    • 2022 HOLLYWOOD HOUSE
    • 2022 Homecoming Season
    • Wellness House
    • She Got Now
    • Dear Black Men
    • I Am Speaking
    • Power Tools
  • Studios
  • Girls United
Skip to content
SUBSCRIBE
  • MAGAZINE
  • NEWSLETTER
  • Celebrity
    • Daniel Kaluuya Digital Cover
    • Digital Cover Method Man
    • Digital Cover Zazie
    • Celebrity News
    • ‘Yes, Girl!’ Podcast
    • Entertainment
      • Paint The Polls Black
    • Black Celeb Couples
    • Celebrity Moms
    • Red Carpet
    • If Not For My Girls
  • Fashion
    • ESSENCE Fashion House 2022
    • Fashion News
    • Street Style
    • Accessories
    • Fashion Week
  • Beauty
    • Black Beauty Awards 2022
    • ESSENCE Hair Awards 2022
    • AVEENO Skin Health Startup Accelerator
    • Beauty News
    • Skin
    • Makeup
    • Nails
    • Girls United: Beautiful Possibilities
  • Hair
    • Hair News
    • Natural
    • Relaxed
    • Transitioning
    • Weave
    • 4C
  • Love
    • Love & Sex News
    • The Solve Podcast
    • Weddings
    • Parenting
    • Relationships
  • Lifestyle
    • ESSENCE Gift Guide 2022
    • ESSENCE + smartwater Live Well Challenge
    • Build Your Legacy 2022
    • Dream & Plan with Confidence Prudential
    • AMEX Platinum Travel
    • Homecoming Season 2022
    • Lifestyle News
    • Health & Wellness
    • Black History Month
    • ESSENCE Eats
    • Money & Career
    • Entrepreneurship
    • Travel
    • Food & Drink
    • Black Travel Guide
  • News
    • Paint The Polls Black
    • Sponsors Recognition Page 2022
    • Latest News
    • Raise Your Voice
    • Culture
    • Politics
  • Video
  • Festival
    • 2023 ESSENCE Festival Of Culture
    • 2023 ESSENCE Film Festival
    • 2022 Fest Videos
  • Events
    • 2023 ESSENCE Film Festival
    • 2022 Girls United Summit
    • 2022 ESSENCE Fashion House
    • 2022 Black Women In Hollywood
    • 2022 HOLLYWOOD HOUSE
    • 2022 Homecoming Season
    • Wellness House
    • She Got Now
    • Dear Black Men
    • I Am Speaking
    • Power Tools
  • Studios
  • Girls United
Home · Hair

The Mane Choice Expands To Ulta Beauty During Quarantine With POW Collection

The cult favorite brand is coming to the rescue for your quarantine hair care needs.
The Mane Choice Makes Ulta Beauty Debut With POW Collection
Courtesy of The Mane Choice
By Shalwah Evans · Updated December 6, 2020

Courtney Adeleye and her cult favorite hair care brand The Mane Choice is exceeding expectations even during a pandemic. Last week, the brand announced that it has finally made its Ulta Beauty debut and launched the new POW collection.

A partnership that’s been in the works for a year (it takes that long to launch), it’s a glimmer of hope and growth for the beauty industry which has been reeling over business hardships due to the COVID-19 global quarantine.

“When I got the ULTA account a year ago I told myself I was going to bring something extra special and out of the box,” said Adelye. “The mission remained the same—creating the best solutions grounded in beauty, health and science for all hair care challenges.”

https://www.instagram.com/p/B-z5I0qHQMH/

“We accomplished this in a fun, fresh and animated way and kept our customers’ needs at the forefront of each product. POW stands for Products Obsessively Working,” she continued. “We wanted to showcase the collection’s explosive results for all hair types through bright and colorful packaging that really captured this messaging.”

And the brand did exactly that with the adorable comic book-like packaging which features a gorgeous Adeleye as the superhero ready to rescue your hair.

The Mane Choice Makes Ulta Beauty Debut With POW Collection

For those that know Adeleye, then obsessively working is the right title for this newest product line, as it perfectly describes its creator. Having started her business in her kitchen with just a few dollars and a will to make it work, she’s been an example for many Black beauty business owners of what you can accomplish with the right mindset, a strong work ethic and a great support system.

She also hosts The Bawse Conference each year to impart knowledge on other Black women and give them practical and actionable information to improve their businesses across all industries. If these hair care products work as hard as Adeleye, then we want ours, stat.

https://www.instagram.com/p/B7tKisdnjMC/

The new POW collection from The Mane Choice includes shampoo, conditioner, gel, leave-in and masks infused with Venus Bark, Kanka Extract, Biotin and Vitamins A & D. All products are currently available exclusively at ulta.com and start at $14.99.

You can also find other products from the brand, including the Heavenly Halo and Tropical Moringa collections currently on ulta.com.

Article continues after video.

Editor’s Note: When ordering nonessential items to be delivered, please keep in mind that warehouse and delivery workers on the front lines are putting their personal safety on the line each day to help keep our country running. As we owe them extreme gratitude, we encourage our ESSENCE family to consider doing something thoughtful for them, like leaving a tip or even offering a simple “thank you.” Stay safe!

TOPICS:  ariyonna ariyonna cotton Courtney Adeleye hair feature POW collection Products Obsessively Working collection Shalwah Evans The Bawse Conference The Mane Choice ulta ulta beauty
COMPANY INFORMATION
  • Our Company
  • Customer Service
  • Essence Ventures
  • Change Your Address
  • Contact Us
  • Job Opportunities
  • Internships
  • Media Kit
  • tag
SUBSCRIBE
  • Newsletters
  • Give a Gift of ESSENCE
  • Magazine Tablet Edition
FOLLOW US
MORE ON ESSENCE
  • Home
  • Love
  • Celebrity
  • Beauty
  • Hair
  • Fashion
  • ESSENCE festival

ESSENCE.com is part of ESSENCE Communications, Inc.

Essence may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.

©2023 ESSENCE Communications Inc. All Rights Reserved. | Privacy Policy | Terms of Use | Essence.com Advertising Terms

Get The ESSENCE Newsletter and
Special Offers delivered to your inbox

By clicking Sign Up, you agree to our Terms of Use and Privacy Policy.

Get The ESSENCE Magazine
by subscribing below
subscribe now